Alterna Hair Products

Alterna hair products The science of skincare for hair. Alterna Professional creates ground breaking formulas that set the industry standards for luxury haircare products. Choose from the popular Alterna Hemp Organics or Alterna Caviar Anti-Aging ranges for complete haircare luxury.

	Alterna Hemp Organics » Alterna Hemp Organics strengthens your hair to prevent damage before it happens.Hemp Organics are a sulphate-free range that are formulated with organic botanicalsis. This vegan hair care line contains a wonderful concoction of vitamins, proteins and minerals. View all hair products in the Alterna Hemp Organics range and get 25% off!
	Alterna Caviar » Alterna Caviar Anti Aging targets the signs of aging for healthier, more youthful looking hair.Alterna Caviar is formualted with a mixture of the best ingredients which work to prevent the ageing processes of your hair. View all hair products in the Alterna Caviar Anti-aging range and get 25% off.
	View All Alterna Hair Products View all products from both the Alterna Hemp Organics and Alterna Caviar Anti-aging range. One of the leading names in professional haircare, Alterna™ have created the Alterna Hemp™ and Alterna Caviar™ product ranges to cleanse, condition and style your hair, allowing you to revamp your look. As an official reseller of Alterna hair products, ShopRush can guarantee high quality at low prices.

About Alterna

Alterna professional hair care established their brand with a creative new formula which ensured that Alterna would stand out from the rest of the hair care industry. This has led to their exquisitely lavish hair care products being world renowned. Alterna hair care products seek to stay on top of recent developments in the hair care industry by creating products that are the epitome of indulgence. Alterna focus not on providing what they think their consumers want but by providing what their consumers never thought possible.

Alterna was founded in the US in 1997. At the time, they stood out from the competition by packaging their product in uniquely shaped, brightly coloured bottles. The company’s original concept of Enzymetherapy™ - “The Science of Skincare for Hair™” - created the ongoing concept for their brand. To set their brand apart from industry they introduced THC-free (chemical free) Hemp Seed Oil as an ingredient, which is the most beneficial yet difficult ingredient to acquire.

Following Alterna’s original ground-breaking technology, it furthered its development by introducing its Caviar Anti-Aging line in 2000, creating a new trend for anti-aging hair care. Following Alterna’s growing success in the US in 2002, they decided to broaden their market by releasing their brand in Europe, focusing mainly on London, Paris and Milan.

About Alterna Hair Products

Alterna reinvented its Caviar Anti-Aging line in 2004 by introducing its Age-Control Complex. Caviar Anti-Aging consists of a mixture of the finest ingredients, which lead the way in the fighting the ageing processes of your hair. This formulation repairs hair that has been damaged by the daily issues your hair faces such as environmental factors, styling stresses and premature ageing. These issues are dealt with using focused precision, targeting your hair at a cellular level and working deep into the hair follicle, reducing any visible signs that your hair is ageing whilst improving the overall condition of your hair. To further develop this product in 2007, Alterna added Seasilk to the formula which adds renewed nourishment to your hair as well as added vitamins and minerals.

Following on from the Caviar Anti-Aging range, Alterna introduced its HEMP Organics assortment in 2005. HEMP Organics is a sulphate-free, vegan hair care line infused with organic botanicals. The products are formulated with a mix of proteins, vitamins and minerals. Sulphate-free products are beneficial to colour treated hair as they are less abrasive, resulting in a reduction in the usual colour fade that occurs during hair washing. Sulphate-free products benefit your hair by ensuring your natural nutrients remain. Shampoos that contain sulphate are a lot harsher and remove any natural oils in their more abrasive cleansing process. The gentle yet effective cleansers found in the sulphate-free HEMP Organics range are kinder to the skin and are well suited to sensitive skin types.

ShopRush are able to bring you the best and most popular Alterna hair products at low prices, with up to 25% off.